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A move to combat follower fraud.
June 14, 2019
By: TOM BRANNA
Editor
Who's influencing the companies that are influencing the influencers? Unilever Ventures! The venture-capital and private-equity arm of Unilever has invested in influencer marketing platform CreatorIQ. Together with growth-equity company TVC Capital and Affinity Group, UV has invested a total of $12 million. The software system manages and optimizes creator-driven campaigns for brands including Airbnb, Dell, Disney, Mattel, Ralph Lauren and Salesforce. According to Unilever brass, the m...
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